New Author’s Marketing Techniques


October 8, 2017 Facebook Twitter LinkedIn Google+ Library User Group,Sarah Denson


Book signings are one of the first strategies of getting visibility when new authors eventually have their books in their hands. In reality, books signings should be organized for just two reasons. You want to announce to those who know you that “You are a writer!” and you want to lie in the admiration of your prospective fans due to the amazing accomplishment you’ve so far achieved.

The second reason for a book signing is to obtain media attention. Also, you can use a well-known book store to know if they will sponsor your book signing event.
The reasoning behind book contracts is to obtain media attention and the more media coverage you have, the better it’ll be for you.
I know most authors droll over shelf space in bookstores, but the truth is, bookstores are akin to what libraries are because they allow you to take books home and never bring them back. The sad reality is that more people bring back about 23% of books to the bookstores. They can be earmarked, have writing in the margins and missing pages and as long as the consumer has a receipt, the books store is typically going to give the consumer a refund.

Nevertheless, new author’s marketing has taken a positive turn during these past few years. We now have access to several resources such as websites like Amazon, Facebook, LinkedIn, Self-Growth and Good reads just to name just a few, where authors congregate. You can enlist their help in cross promoting each other’s books through an email marketing campaign. It’s very effective.

Another strategy is to interview other new authors in your genre. They send a notice to their database proudly proclaiming the interview date and the details in which their loyal audience may listen for free!

The benefit for you as a new author is you’ll be able to capture the other author’s database! It comes back to the more people who know who you are, the more sales you’ll make.
Speaking is one of my favorite marketing technique. I will speak to any size audience and sell about 25% of books or CD’s. Whenever you speak, make sure to record the presentation. Also, record the calls of every author you interview. Every teleseminar you conduct, you’ll have another product and every product you have leads to more sales.

You may also create a series of workshops based on your books for organizations and schools. Offer to them 50% of the proceeds and they will do all of the promotions.

You’d be amazed at how easy it is to be booked on talk radio programs. Typically you may have about four interviews in a month and sell between 30 and 100 books on each interview.

Any new author who spends 9 to 13 hours weekly marketing their book will realize better than a full time income within a few short months. All it takes is a plan and then your discipline to follow through with it consistently.

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